I've been obsessed with visual storytelling since I first opened After Effects at university and realised you could make ideas come to life exactly as you imagined them. Most of what I know I taught myself - staying up late, experimenting, pushing software until it did what I needed. Landing at Moov TV was the turning point where self-taught curiosity met broadcast standards and I learned what it means to take creative work seriously.

Fourteen years on I co-founded Emotive 3D and have worked with some of the world's most demanding brands including Disney, Aston Martin F1, Arm and Mercedes F1. What I bring that most creatives don't is the combination of deep technical craft and genuine creative leadership - I'm equally at home in Cinema 4D at midnight and directing a team across concurrent briefs the next morning. I've spent years embedded within client teams at Disney, PokerStars and OMD, which means I understand how creative decisions connect to business outcomes, not just how they look on screen.

I've also been building AI into production workflows since before most studios took it seriously, pioneering generative pipelines through Emotive AI Studio that expand what's creatively possible without sacrificing quality or authorship.

Outside of work my two young children keep me very busy, which is both exhausting and the best thing imaginable. I'm based in Chelmsford, Essex and work regularly in London. If you'd like to talk about a project or an opportunity, I'd love to hear from you.