Arm & Geely EX5

The Geely EX5 UK launch needed a film communicating Arm's chip technology across a bespoke multi-screen stage setup, a central 4400x1200 screen, two flanking screens and an external lobby screen, with the event date fixed and seven days on the clock.

I created the concept and directed the project through to delivery, leading a team of two animators and a sound designer, and managing approvals across Arm, Geely and the event screen company simultaneously, including a late stakeholder challenge two days before delivery.