Aston Martin F1 x Puma

Announcing the Aston Martin F1 and Puma partnership meant connecting Formula One prestige with Puma's street culture energy without it reading as a generic sponsor placement, premium quality, multiple formats, three weeks from brief to launch.

I directed the concept through to delivery, owning the visual idea, a puma prowling around the car inside a giant Puma shoebox before it races out into an urban cityscape, and staying hands-on throughout execution in Cinema 4D and After Effects. Managed stakeholder communication across both Aston Martin F1 and Puma simultaneously, and directed the sound design to match the visual tone precisely.