Aston Martin F1 x Puma
Brand Partnership Film · 1M+ Organic Views
Client:
Aston Martin F1 & Puma.
My Role:
Creative Director, concept, art direction, client management and team leadership.
Timeline:
3 weeks.
Outcome:
1M+ Instagram views · Platinum Viddy Award · Silver Collision Award for Best 3D/CG Animation.
The Brief:
Announce the Puma and AMF1 partnership in a way that felt authentic to both brands, connecting Formula One prestige with Puma's street culture energy without feeling like a generic sponsor placement. Premium quality, multiple formats, three weeks from brief to launch.
The Idea:
A fully animated puma prowls in the shadows around the AMF1 car inside a moody atmospheric room. As the camera pulls back, it reveals everything is happening inside a giant Puma shoebox, the car then races out into a detailed urban cityscape. The shoebox gave us a visual device that connected both brand worlds with wit and surprise rather than simply placing logos side by side.
Storyboard Dev
My Role:
Owned the full creative scope from concept to delivery, remaining hands-on throughout execution in Cinema 4D and After Effects while setting the visual direction and managing all stakeholder communication across both AMF1 and Puma simultaneously. Directed the sound designer extensively to ensure the audio world matched the visual tone precisely.
What this demonstrates:
01
Original concept thinking
02
Dual brand stakeholder management
03
Creative direction under a compressed timeline
04
Award-winning commercial creative
1 Million Organic Views
2025 Silver Winner for best 3D/CGI animation
Behind the scenes
How it was made.