Aston Martin F1 x Arm

Announcing the Arm and AMF1 technology partnership meant speaking to two very different audiences at once, motorsport fans who care about speed and drama, and the global technology industry who understand what a semiconductor architecture company actually does. Technically credible, visually premium, two weeks from brief to launch.

I led the full creative scope, the camera diving through the car's bodywork and cables into Arm's processing chip before bursting back out as the car races away, making Arm's invisible processing power feel cinematic.
I Distributed master assets across two specialist 3D animators with clear direction to keep the film cohesive, briefed and managed the sound designer, and ran separate approval chains for both AMF1 and Arm throughout, each with different brand sensibilities and strong opinions of their own.

The film landed 469k organic Instagram views and won a Platinum Hermes Creative Award.