Acolin
Financial Services Explainer Brand Adaption & Motion
The Brief:
Produce an animated explainer communicating Acolin's financial services offering to an industry audience, working within their existing brand guidelines.
My Role:
Acolin's brand guidelines were built for static applications. The first task was adapting the visual language of typography, colour and layout, to work effectively within a motion context without losing the precision and clarity the brand required. I then concepted and storyboarded the piece from scratch before handling the full animation end to end.