HP Omen

Brand Extension & Broadcast Graphics

The Brief:

Extend HP Omen's established esports visual identity across additional animation assets, broadcast graphics and promotional content for live and on-screen use.

My Role:

Working within Drum's established design framework, I created new assets that extended the visual system into formats and contexts not covered by the original work, adapting design elements, building additional animated components and ensuring consistency across set screens, broadcast graphics and promotional outputs.

What this demonstrates:

01
Brand extension and consistency across new formats

02
Working within and adapting an established visual language

03
Broadcast and live event creative execution

04
Design discipline and fidelity to an existing system