Slalom
Zero Legacy Brand Storytelling & Explainer Film
The Brief:
Produce an animated explainer for Slalom's Zero Legacy service, working from existing brand guidelines. The script arrived dense with internal marketing language and no storyboard was provided.
My Role:
The first creative decision was the script. I stripped back the jargon, restructured the narrative to lead with the human benefit and made the proposition immediately accessible to a non-specialist audience. Getting the words right before a single frame was animated was as important as anything that followed.
I then created the full storyboard, art directed the piece against Slalom's brand guidelines and animated everything end to end, building a typography-driven 2D animation centred around a bold zero as the key visual, using kinetic type, fast-cut transitions and a vibrant soundtrack to give it the energy of a product launch rather than a corporate explainer. AI voiceover integrated throughout, with full audio and SFX mix handled in-house.
The 9x16 social cut was rethought for mobile composition rather than simply cropped from the landscape version.