Brief to Concept

A major UK food manufacturer needed a three minute 4K CGI animation demonstrating their full cottage pie production process for a retailer pitch, with a hard deadline driving the timeline. The brief arrived as a dense process flow document, a CAD facility layout and a short email, no creative direction, no visual reference, no precedent, the approach was entirely mine to define.

I spent the first stretch decoding the process flow and CAD layout, researching the specific machinery involved and using AI tools to interpret the more technical documentation, understanding the two parallel production streams well enough to direct a camera through the facility believably. Rather than a photorealistic environment, I developed a clean, graphic 3D style using distinct colours to make the complex facility legible at a glance, and built the full 13-frame storyboard as a continuous camera journey from intake to dispatch, all within three days.

The project was cancelled at pre-production stage before animation began, but the storyboard itself stands as the deliverable, proof of the thinking rather than the finished film.