Clarios IAA Transportation

Clarios needed a suite of premium video assets to anchor their booth at IAA Transportation, one of the world's largest commercial vehicle shows. The brief arrived through agency partner The 10 Group with only a mood board and rough outline scripts, so rather than wait for more detail, I developed the concept independently, a branded Clarios truck moving through the European countryside layered with futuristic visual elements reflecting the company's electric battery innovation.

I storyboarded and developed the creative concept for the full approach, and directed a team of artists across five videos, a hero film and four supporting chapters, building out the core master elements myself while personally executing the fifth piece and maintaining creative consistency throughout. Brought in and directed a sound designer at the final stage, and tracked budget in real time to keep the full scope on track across a one month, concept-to-delivery timeline. Played to approximately 145,000 attendees at IAA Transportation, and Clarios have since returned for two further expo campaigns.