On-Set Creative Direction
From the Studio to the Shoot
Disney
Fantastic Four Promotional Campaign
Formidable approached us to promote Marvel's Fantastic Four with a single striking idea, the movie car driving around McLaren's headquarters lake with the iconic logo emerging from the water below.
I directed the drone crew on location, having suggested in pre-production the sweeping reveal move that shaped the final shot, then built the CGI logo from scratch back in post, tracking it into the water and grading the footage from evening light to night to sell the atmosphere.
The film landed 130,000 likes on Marvel UK's Instagram and 25,800 likes with 4,280 forwards on Disney UK TikTok, a theatrical teaser delivered to one of the world's most scrutinised entertainment audiences.
Mercedes F1 & G42
George Russell Feature Film
On set as CGI creative lead for a feature film starring George Russell, commissioned by G42, advising on filming technique and configuring the green screen for motion tracking before a single frame of CGI was built.
Back in the studio I designed and built multiple CGI environments in Cinema 4D, composited George into each scene, and directed three freelancers across the production while managing sign-off across Mighty Fine Productions, Wasserman, Mercedes F1 and G42.
The month-long project won a 2024 Platinum Dotcomm Award.
Behind the Scenes
Mercedes f1 & G42
Winner of 2024 Platinum Dotcomm Award