Digitain ICE

Digitain needed a large-format anamorphic animation to advertise their betting platform at ICE Expo 2023, played on a 20-foot outdoor screen at the main entrance of London Excel. The brief came through a chain of partners, Digitain, The Canopy and Mighty Fine Productions, arriving as a rough storyboard with the visual development left entirely open.

I owned the look, feel and execution, designing and animating the complete piece solo, using forced perspective techniques to build a convincing 3D illusion on a 2D screen, every element built around the screen's exact geometry and viewing angle from the outset.

Played at one of the highest footfall positions at one of the world's largest gaming and betting expos, reaching tens of thousands of attendees.