Disney

Designing for a screen in Times Square is a different creative problem entirely. The brief was a Christmas promotional campaign for Disney, destined for one of the most viewed advertising locations in the world. Working directly with the American operator running the screens, I was walked through their After Effects technical delivery specifications before designing the layout to work within those constraints, getting motion to read clearly at that scale, in daylight, against everything else competing for attention, part of an eight year Disney partnership.