Slalom
Zero Legacy Animated Explainer
Creative Director & Lead Motion Designer
The Brief:
Slalom needed an animated explainer telling the story of their partnership with Snowflake — how together they help businesses find confidence in every decision through real-time, AI-enabled customer insights. Script was ready, brand references were provided.
The Approach:
The first thing I did was rewrite the script. The original was accurate but spoke the language of internal marketing — dense with terminology that meant little outside the business. I restructured the narrative to lead with the human benefit and made the proposition immediately accessible.
The visual approach pushed Slalom's brand references as hard as they would allow. Kinetic type, fast-cut transitions and AI-generated video elements, driven by a high-energy soundtrack that gave the piece the feel of a product launch rather than a B2B explainer. The 16x9 master was accompanied by a native 9x16 social cut, rethought for mobile rather than simply cropped.
The Outcome:
Slalom's internal team reported the video had significantly outperformed their existing content, describing it as one of their best-performing pieces to date.
Deliverables
Animated explainer · 16x9 · 60s
Social cut · 9x16 · 60s