Slalom x Snowflake

Slalom needed an animated explainer telling the story of their partnership with Snowflake, how together they help businesses find confidence in every decision through real-time, AI-enabled customer insights. The script and brand references arrived ready to go, but the script itself spoke the language of internal marketing, dense with terminology that meant little outside the business, so the first thing I did was rewrite it, restructuring the narrative to lead with the human benefit and make the proposition immediately accessible.

I pushed Slalom's brand references as hard as they would allow, kinetic type, fast-cut transitions and AI-generated video elements driven by a high-energy soundtrack, giving the piece the feel of a product launch rather than a B2B explainer. The 16x9 master was accompanied by a native 9x16 social cut, rethought for mobile rather than simply cropped.

Slalom's internal team reported it significantly outperformed their existing content, describing it as one of their best-performing pieces to date.