Slalom - Zero Legacy

Slalom needed an animated explainer for their Zero Legacy service, no storyboard provided, and a script dense with internal marketing language. The first creative decision was the script itself, stripping back the jargon and restructuring the narrative to lead with the human benefit, getting the words right mattered as much as anything that followed.

I created the full storyboard, art directed Slalom's brand guidelines and animated everything end to end, building a typography-driven 2D animation centred around a bold zero as the key visual, kinetic type, fast-cut transitions and a vibrant soundtrack giving it the energy of a product launch rather than a corporate explainer.

AI voiceover integrated throughout, with full audio and SFX mix handled in-house, and the 9x16 social cut re-thought for mobile composition rather than simply cropped from the landscape master.